Column ・ Home Selling ・ Vol.42

Property Photos and Privacy: How Much Can You Adjust What Goes Online?

Selling activity means posting property photos on the internet, and some sellers want to adjust what's shown out of privacy concerns. We look at how much can actually be adjusted.

Real estate portal sites list exterior and interior photos alongside floor plans and information about the surrounding area. If you're selling while still living in the home, quite a few sellers feel uneasy about privacy when personal belongings, a nameplate, or the surrounding area end up in interior photos. We look at how far you can adjust what's listed, and how to raise this with your agent.

Key points
  • For photos listed on portal sites during your sale, there are parts of what gets shown that you can adjust in consultation with your agent.
  • Information that could identify your address from the outside, such as a nameplate, can often be kept out of photos and listings if you say so in advance.
  • Tidying away personal, lived-in items before interior photos are taken makes it easier to protect your privacy while also getting photos that look good.
  • If you have reasons not to want the neighborhood to know, you can also discuss options such as holding back exterior photos or making viewings appointment-only.
  • Whether photo editing — such as blurring a nameplate or a license plate — is available depends on the agent.

The Role Photos Play in a Sale

Photos listed on portal sites are an important factor shaping how many inquiries you get and the quality of prospective buyers requesting viewings. Interior photos, particularly for condominiums and detached houses, convey a sense of space, natural light, and storage that a floor plan alone can't communicate. At the same time, quite a few sellers feel uneasy about having personal belongings and a lived-in look appear in the photos when selling while still living in the home.

What You Can Ask to Adjust Before Listing

Before the shoot, you can tell your agent that you'd like to keep parts that could identify you personally — such as a nameplate, mailbox, or license plate — out of the photos and listing. In most cases agents can accommodate this kind of request, so it's smoother to raise anything you're concerned about all at once before the shoot. Tidying away personal items indoors before the shoot also makes it easier to protect your privacy while getting photos that look good.

How Much to Show in Exterior and Neighborhood Photos

For a detached house or a low-rise condominium, an exterior photo can sometimes let someone guess the address or location to some extent. If you have reasons to want to sell without the neighborhood finding out, there's room to discuss options with your agent — such as holding back exterior photos, or having them adjust the angle of the shot. If this is a concern for you, it's worth raising directly with your agent, who can suggest a more discreet approach to advertising.

Privacy Can Also Be Managed Through How You Handle Viewings

It's not just photos — how you handle viewings also lets you manage your privacy. Discussing arrangements with your agent, such as making viewings appointment-only or limiting the time slots for showings, helps you avoid a situation where an unspecified number of people come and go freely. It's easier to plan viewing arrangements alongside preparing to make a good impression on buyers during a viewing.

When to Tell Your Agent What You Want

We'd recommend sharing your preferences about photos and viewings early, around the time you sign the listing agreement. Sharing what you want in advance prevents unnecessary extra work and misunderstandings, compared with asking for changes after the shoot. Since privacy concerns differ from one seller to the next, don't hesitate to talk to your agent about them directly.

FAQ

Will a photo showing my nameplate get posted online?

Normally, if you tell your agent in advance, they can avoid photographing or listing parts that could identify you personally, such as a nameplate or mailbox. If this concerns you, let your agent know before the shoot.

Can I sell without posting any exterior photos at all?

Whether it's possible to list no exterior photos at all depends on the agent and the advertising platform. If you have reasons not to want the neighborhood to know, we'd recommend discussing this with your agent alongside off-market or limited-disclosure approaches to selling.

How far can photo editing, such as blurring, be accommodated?

Whether editing such as blurring a nameplate or license plate is available depends on the agent. It's worth checking what's possible in advance.

Summary

Property photos are an important factor in a sale, but attention to privacy is essential too. Sharing your preferences before the shoot gives you room to adjust what's listed and how viewings are handled. Don't hesitate to raise anything that concerns you with your agent.

You can discuss the scope of photo listings with us in advance, too.

We'll guide your sale with privacy considerations in mind.